Study location	Latvia, Riga
Academic field	International Relations, European Studies, Area Studies 14.6 (ISCED 316) Management techniques (JACS N210)
Type	Master, full-time
Nominal duration	1,5 or 2 years (90 ECTS)
Study language	English
Awards	M.Sc. (Professional Master's degree in Public Relations)
Course code	MSB3_19SRPVA

Tuition fee	€3,700 per year
Application fee	€200 one-time
Registration fee	€150 one-time Includes: – Consultations for selection of HEI – Migration & visa consultation – Registration in the Baltic Center database – HEI admission documents’ check – General testing for all Baltic Center HEIs – Admission Examination – Student’s admission to HEI – Documents’ arrangement for the payments to HEI – Invitation for the embassy. The period of preparation from week to two months - You will access to admission system with extra BONUS information& - You will have your own manager and curators on each stage of admission process. You can receive DISCOUNT and pay only 104.99 EUR, for more information visit our FREE webinar “Education in Europe”. Register on English Language: study.baltic-center.eu/admission-webinar-en Register on Russian Language: study.baltic-center.eu/admission-webinar-ru

Entry qualification

Undergraduate diploma (or higher) The entry qualification documents are accepted in any language Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university. You must take the original entry qualification documents along with you when you finally go to the university.

Territory requirements	Applications are NOT accepted from the following territories (based on citizenship): Bangladesh, Iraq, Pakistan, Yemen.

Language requirements	English English One of next variants, if you have no any of this certificates you can pass University or Baltic Center Exams: IELTS score 6.0+, TOEFL 78 + or equivalent. Applicants who do not have internationally recognised test score will be requested to pass RISEBA English language test and/or a Skype interview.

Overview

The objective of the professional master’s study programme Public Relations Management is to prepare highly qualified, competent and competitive managers of public relations divisions.
The practical tasks within the study courses will be related to the real environment, which will develop analytic and problem-solving skills, as well as the ability to plan strategically and define priorities, target audiences and messages addressed to them. As a result, students will be able to identify problems related to their profession and develop and implement communication programmes to solve them.
During their studies, students will work on real projects that will increase the graduates’ competitive advantage on the market.
The programme is available as full-time evening studies in Latvian or Russian. The study period is 1.5–2 years (depending on previous education).

Programme structure

The programme’s study courses will provide in-depth understanding of public relations management, as well as necessary knowledge for managers on human resource management, motivation, conflict-solving, and strategic business planning.
The programme consists of courses on building corporate image, corporate communication, marketing, performing research, organisation management, management psychology, and building media relationships, using the latest information and communication technologies, developing public relations strategies, brand communication, etc.

Career opportunities

Programme graduates can work as public relations managers, public relations division managers or public relations/integrated communication department managers in any sector of economy.
Graduates can build their own business in the field of public relations – create a public relations, event, communication or marketing communications agency. Additionally, graduates can build a business in another area and use the acquired knowledge to achieve the company’s communicative goals.