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B.Sc.Global Marketing

Tuition fee €2,760 per year
Application fee €100 one-time
Registration fee $150 one-time

You need to choose student status:
Base – 150 USD
Standard – 500 USD
VIP – 900 USD
For making decisions please contact your admission manager in Baltic Center.
You become a part of student union and ambassador program automatically after you will get Base or Standard or VIP status.

*Do not forget to ask discount

Overview

The importance of marketing cannot be overestimated in current and future business, since it has a strategic role that drives business growth based on a deep knowledge of the customer. The global marketing programme is designed for students who want to learn essential and digital marketing elements, understand consumers’ behaviour and learn to analyse and manage marketing resources in a global business environment. Students will know how to use various contemporary marketing and communication tools and learn to assess consumers’ needs by analysing international businesses’ examples.

Programme structure

1 semester

Compulsory courses
Business Development and Management
Economic Theory
Fundamentals of Marketing
Management
Business Law
Corporate Social Responsibility and Ethics

2 semester

Compulsory courses
Global Business
Consumer Behaviour
Business Statistics
Information Technologiy
Fundamentals of Accounting
Elective courses
General Course of the University Education

3 semester

Compulsory courses
International Marketing
Fundamentals of Intercultural Management
Service Marketing
Retail Management and Marketing
Elective courses (5 ECTS)
Project Management
Business Strategies
General Course of the University Education

4 semester

Compulsory courses
E-Business
Product and Brand Management
Pricing and Sales Promotions
Personnel Management
Elective courses (5 ECTS)
Fundamentals of Finance
Organizational Behaviour
General Course of the University Education

5 semester

Compulsory courses
Fundamentals of Marketing Research
Marketing Communication
Business-to-Business Marketing and Personal
Sales
Business Logistics
Elective courses (10 ECTS)
Company Performance Assessment
Tax System
Quality Management
Innovation Management

6 semester

Compulsory courses
Marketing Management
Marketing Analytics
Digital Marketing
Course Paper
Elective courses (10 ECTS)
Corporate Communication
Advertising and Content Development
Intercultural Negotiation
Cross Cultural Communication

7 semester

Compulsory courses
Professional Internship
Bachelor’s Thesis

Career opportunities

A graduate can be employed as:

Sales Manager;
Marketing Expert;
Business Manager;
Business Developer.

Apply now! Fall semester 2023
Pre-deadline
20 Jun 2023, 23:59:59
Eastern European Time

Please ask your manager in Baltic Center about correct deadline for your country

Application deadline
31 Aug 2023, 23:59:59
Eastern European Time

Autumn Intake

Studies commence
4 Sept 2023

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2023
Pre-deadline
20 Jun 2023, 23:59:59
Eastern European Time

Please ask your manager in Baltic Center about correct deadline for your country

Application deadline
31 Aug 2023, 23:59:59
Eastern European Time

Autumn Intake

Studies commence
4 Sept 2023

Application deadlines apply to citizens of: United States

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