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M.Sc.Brand Design

Tuition fee €3,600 per year
Application fee €200 one-time
Registration fee To be confirmed

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Overview

A unique study program based on an interdisciplinary approach and combining design, management, marketing and information technologies.

The program prepares specialists who will be able to create the organization′s visual identity and visual communication in accordance with its business philosophy, using modern design solutions.

Today, design has become an integral part of business management: „design is part of the business DNA because there are three design legacies that have organizational components: traditions or practices (applied design methods), approaches (focused on individuals, oriented toward processes, problem resolution or cost minimization) and organizational purposes (visions, missionsand strategic objectives)”(Junginger, 2015). Design has become one of the strategic factors that determine the company′s competitiveness, and also forms the company′s intellectual capital.

Programme structure

MANDATORY STUDY COURSES

Introduction in studies
Branding
Brand Graphic Design
Brand Visual Identity
Motion Design
Management of Creative Projects
Contemporary Art
Management Psychology
Intercultural Communication
Research Methods and Organization of Academic Work

COMPULSORY ELECTIVE STUDY COURSES

Basics of Design (for students, which previous education is in the fields of economics, management or computer sciences)
Management Theories (for students, which previous education is in the fields of art or design)
Workshop “Organizational Culture and Brand Design”
Marketing Strategy and Competitive Positioning
Intellectual Property Law
Strategic and Change Management
Labor, environmental and civil protection (If not completed at previous education levels

FINAL EXAM

Master Thesis

Apply now! Fall semester 2024
This is a rolling intake - applications are accepted all year round.
Studies commence
16 Sept 2024
Apply now! Spring semester 2025
Application deadline
13 Nov 2024, 23:59:59
Eastern European Time

Winter intake

Studies commence
4 Feb 2025
Apply now! Fall semester 2024
This is a rolling intake - applications are accepted all year round.
Studies commence
16 Sept 2024
Apply now! Spring semester 2025
Application deadline
13 Nov 2024, 23:59:59
Eastern European Time

Winter intake

Studies commence
4 Feb 2025
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