|Study location||Italy, Milan|
|Nominal duration||5 weeks,180 hours|
|Tuition fee||€3,600 per programme|
Undergraduate diploma (or higher)
The entry qualification documents are accepted in the following languages: English.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
At least 2 reference(s) should be provided.
1. Application Form. The form is available online at: www.milanofashioninstitute.it. It must be completed accurately (in English or in Italian) in all its parts.
THE JEWELLERY TODAY BETWEEN CRAFTSMANSHIP AND DIGITAL:
DESIGN, MANAGEMENT, COMMUNICATION AND START UPIs there a specificity in the design project of a jewellery? What skills, disciplines or knowledge does it involve? Is it about art, fashion or design? Industry or craftsmanship? Is it a symbol of status and wealth or creativity?
The jewellery is able to establish links between the external world – the one concerning the system of goods, commerce, social relations – and the private world – the intimate one of the identity of each individual, of his own desires and of his own image.
The comprehension of this product requires context slips and involves disciplines that are sometimes distant and heterogeneous: design, decorative arts, anthropology, fashion, marketing, management, branding, retail, communication.The course deals with the complexity of the jewellery in its many aspects:
-Analysis of cultural interpretations dedicated to jewellery;
-The product: designing contexts and values;
-The production chain;
-Principles of Marketing and Branding;
-Sales, distribution and communication strategies;
-The jewel in the digital world;
-Digital artisans: entrepreneurship and start up in the jewel.