|Study location||France, Courbevoie|
|Nominal duration||3 years (180 ECTS)|
High school / secondary education (or higher)
The entry qualification documents are accepted in the following languages: English / French.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
At least 2 reference(s) should be provided.
The Marketing Management specialization of the International Bachelor is aimed at passionate students who wish to work in marketing. Students will develop important skills in marketing but also in management, which will allow them to work in different sectors such as luxury, automotive, consumer goods, the pharmaceutical-cosmetic sector (B2B, B2C) while being aware of their issues.
The courses will focus on customer service and customer experience, Brand Management, Retail, and the promotion of digital and environmental strategies in terms of communication, e-commerce and technology.
Marketing project manager
Marketing research officer