Advertising and Digital Marketing
| Study location | United Kingdom, conventry |
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| Type | Bachelor, full-time |
| Study language | English |
| Tuition fee | £16,800 per year |
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| Entry qualification | High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. |
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| Language requirements | English |
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| Other requirements | At least 2 reference(s) should be provided. |
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| More information |
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Overview
The course has a particular focus on online communication and customer engagement across a variety of digital platforms and organisational settings including global multi-national organisations, national public and private sectors, small and mid-size enterprises (SMEs), non-profit, non-governmental organisations (NGOs) and charities.
You can expect to gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline.
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Why you should study this course
The course assessment strategy is designed to incorporate a range of innovative and authentic assessment methods, including group projects, presentations and pitches, all designed to ensure you are equipped with the necessary skills to boost your career potential.The use of the DigiComm Lab4 supports the development of your digital literacy skills through using digital marketing platforms and software. Networking with international alumni and employers through guest speaker events and projects2 The development of specialist subjects and modules in the second and final year which include advertising and digital marketing, creative marketing, advertising and digital marketing strategy and digital customer experience.
Programme structure
In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.
Modules
Foundations of Management – 20 credits
Organisation Behaviour – 20 credits
Marketing, Digital and Social Media – 20 credits
Business Decision Making Using Data Analysis – 20 credits
Entrepreneurial Ideation – 20 credits
Entrepreneurial Thinking – 20 credits
In year two, you will continue to develop the skills and knowledge you’ve learned. We do this by embedding the following four principles into the curriculum and developing your:
Technical skills – digital fluency, backed with the right academic knowledge Study skills – to be an adaptive, independent and proactive learner Professional skills – to have the behaviour and abilities to succeed in your career Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen
Modules
Designing a Research Proposal – 20 credits
Marketing Insight – 20 credits
Consumer Behaviour – 20 credits
Integrated Marketing Communications – 20 credits
Advertising and Digital Marketing – 20 credits
Creative marketing – 20 credits
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.
If you choose to do a work placement year, you will pay a reduced tuition fee3 of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.
Modules
UK Work Placement– 0 credits
International Study/Work Placement – 0 credits
Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor and your Academic Personal Tutor.
Modules
Project – 40 credits
Advertising and Digital Marketing Strategy – 20 credits
Digital Customer Experience – 20 credits
Optional modules
Career opportunities
Upon successful completion of the course, you will be able to:
Apply appropriate business concepts, models or techniques to analyse marketing problems.Source, analyse and apply appropriate marketing information to support decision making.Present ideas and findings and communicate effectively to an audience in written, verbal or electronic format, using appropriate business media and IT applications.Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.Appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.Effectively use specialist tools in digital and social media marketing using appropriate software4.Apply appropriate techniques to solve a range of different business management problems, including those of a financial nature.
Our Advertising and Digital Marketing BA (Hons) aims to provide a degree which can easily facilitate entrance into general business management roles or act as a springboard for roles such as a Sales Manager, Category Manager, Market Research Manager or Marketing Manager. You can expect to develop a critical and reflective understanding of marketing and its relationship with the wider international business environment. It could lead to potential future specialist career options in such areas as advertising, digital marketing and project coordination, as well as more general roles in business analysis, project management or sales management.
Through completing the degree you will gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline. In previous years students have secured roles at companies such as IBM, L’Oreal, Rolls Royce and Warner Brothers.