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Public Relations

Tuition fee CA$18,721.90 per programme
More information



Are you a detail-oriented story-teller who excels at relationship building and boasts a strong range of skills including writing and research, and strategic communications and analysis?

As a Public Relations (PR) practitioner, you are a strong written and verbal communicator with an understanding of the importance of effective communication between an organization and the public.
Develop the public relations and strategic communication skills needed to succeed in the fast-paced and diverse world of PR.

Gain hands-on learning experience via a 152-hour field placement and applied learning projects involving industry clients in the second term.

Curriculum—including an emphasis on social media—is informed by a program advisory committee to ensure industry relevance, and exceeds current provincial PR program standards.

Program runs three days a week in both terms.

Provides multiple networking opportunities for students to meet industry professionals.

Programme structure

Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder* relationships and issues and achieve organizational objectives.

Coordinate, contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.

Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s)* and to a specified deadline.

Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder* relations and/or issues and achieve organizational objectives.

Use research results and analytical skills to guide the development of communication objectives and public relations activities, evaluate their impact, and support organizational objectives and stakeholder* relationships.

Engage stakeholders* by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s)*.

Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.

Monitor emerging social and economic trends, and local, national and global issues to guide the planning and implementation of public relations strategies and tactics and support organizational effectiveness, stakeholder* relationships and ongoing personal professional development.

Assess the selection and implications of current and emerging technologies on the quality and delivery of public relations activities and on organizational effectiveness.

Select strategies and tools to build and manage stakeholder* relationships to support public relations activities, organizational objectives and career development.

Career opportunities

Change management
Community relations
Corporate social responsibility
Crisis, internal, or marketing communications
Investor relations
Issues management
Media relations
Public affairs
Special event management
Social media and digital communications

Apply now! Fall semester 2024
This is a rolling intake - applications are accepted all year round.
Studies commence
16 Sept 2024

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2024
This is a rolling intake - applications are accepted all year round.
Studies commence
16 Sept 2024

Application deadlines apply to citizens of: United States

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