Digital Marketing and Social Media

Berlin School of Business and Innovation
Germany, Berlin

Study location	Germany, Berlin
Type	Bachelor, full-time
Nominal duration	3 years
Awards	(BSc (Hons) Digital Marketing and Social Media)

Tuition fee	€9,450 per year

Entry qualification	High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English / German. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university.

Entry qualification

High school / secondary education (or higher)

The entry qualification documents are accepted in the following languages: English / German.

Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
You must take the original entry qualification documents along with you when you finally go to the university.

Language requirements	English

Other requirements	Foundation (International Route) Minimum age 17 (titles awarded upon completion of at least 11 years of schooling) Academic Qualifications ECCTIS UK equivalent to GCSE English Language requirements Official English Tests IELTS – minimum OS 5.0 (with min 4.5 in each component); Password test – minimum OS 5.0 (with min 4.5 in each component) PTE (Academic) – minimum OS of 46 (with min 41 in each component); LanguageCert International ESOL SELT OS B1 Achiever High Pass Duolingo test with an overall score of 95+ West African Certificates (WAEC AND NECO only) as a stand-alone with a minimum of C6 in English and issued within the last 5 years. Kenya Certificate of Secondary Education (KCSE) is also accepted with an overall grade C or above. For Tanzania and Cameroon, we request an IELTS (or equivalent certificate). WAEC/NECO must be enhanced by a successful (50%+) Internal English Assessment if issued more than 5 years ago. Nationals of a majority English speaking country who have taken their academic qualifications in that country, do not need to sit an English test ( Antigua and Barbuda, Australia, The Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Ireland, Jamaica, Malta, New Zealand, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, UK and USA The English Language test can be waived and a Medium of Instruction Letter submitted if: applicants have achieved ECCTIS UK recognised High School Certificate, where the medium of instruction was entirely in English (teaching and assessment) you are a Canadian national who has completed studies at an English-speaking School/College/University BSc (Hons): Minimum age: 18 years old (titles awarded upon completion of at least 12 years of schooling) Academic Qualifications: a school leaving certificate that allows you to pursue higher education in Germany (e.g. Abitur, Fachhochschulreife, Matura or International Baccalaureate), or International school leaving certificates, or BTEC/National Diploma, or Advanced Vocational Certificate of Education. If you do not meet the above academic requirements, applicants with professional qualifications and/or 4 or more years of full-time work experience will be considered on an individual basis. English language requirements: Official English Tests IELTS – minimum OS 6.0 (with min 5.5 in each component); Password test – minimum OS 6.0 (with min 5.5 in each component); PTE (Academic) – minimum OS of 56 ( with min 51 in each component); TOEFL IBT OS 80 (Listening 17, Reading 18, Speaking 20, Writing 17); Cambridge English Advanced (CAE) or Cambridge English Proficiency OS 69 (min 162 in each component) LanguageCert International ESOL SELT OS B2 Communicator High Pass (min 33 in each component) Duolingo test with an overall score of 105 The English Language test can be waived and a Medium of Instruction Letter can be submitted if: applicants who have achieved ECCTIS UK recognised High-School Certificate within the last 2 years where the medium of instruction was entirely in English (teaching and assessment). Medium of instruction letter can also be accepted if the applicant have graduated within the last 5 years but must be supported by a Duolingo test you are a Canadian national who has completed studies at an English-speaking School/College/University West African Certificates (WAEC AND NECO only) as a stand-alone with a minimum of C6 in English and issued within the last 5 years. Kenya Certificate of Secondary Education (KCSE) is also accepted with an overall grade C or above. For Tanzania and Cameroon, we request an IELTS (or equivalent certificate). WAEC/NECO must be enhanced by a successful (50%+) Internal English Assessment if issued more than 5 years ago. Cambridge IGCSE, Cambridge AICE certificates International Baccalaureate Diploma if: English Syllabus A: Standard or Higher Grade 4, or above and English Syllabus B: Standard Grade 5 or Higher Grade 4, or above Nationals of a majority English speaking country who have taken their academic qualifications in that country, do not need to sit an English test ( Antigua and Barbuda, Australia, The Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Ireland, Jamaica, Malta, New Zealand, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, UK and USA *Above High School Certificate can be Undergraduate Certificate, Undergraduate Diploma, HNC, HND, CertHE, DipHE, etc.

Other requirements

Foundation (International Route)
Minimum age 17 (titles awarded upon completion of at least 11 years of schooling)
Academic Qualifications ECCTIS UK equivalent to GCSE
English Language requirements
Official English Tests
IELTS – minimum OS 5.0 (with min 4.5 in each component);
Password test – minimum OS 5.0 (with min 4.5 in each component)
PTE (Academic) – minimum OS of 46 (with min 41 in each component);
LanguageCert International ESOL SELT OS B1 Achiever High Pass
Duolingo test with an overall score of 95+
West African Certificates (WAEC AND NECO only) as a stand-alone with a minimum of C6 in English and issued within the last 5 years. Kenya Certificate of Secondary Education (KCSE) is also accepted with an overall grade C or above. For Tanzania and Cameroon, we request an IELTS (or equivalent certificate).
WAEC/NECO must be enhanced by a successful (50%+) Internal English Assessment if issued more than 5 years ago.
Nationals of a majority English speaking country who have taken their academic qualifications in that country, do not need to sit an English test ( Antigua and Barbuda, Australia, The Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Ireland, Jamaica, Malta, New Zealand, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, UK and USA
The English Language test can be waived and a Medium of Instruction Letter submitted if:
applicants have achieved ECCTIS UK recognised High School Certificate, where the medium of instruction was entirely in English (teaching and assessment)
you are a Canadian national who has completed studies at an English-speaking School/College/University
BSc (Hons):
Minimum age: 18 years old (titles awarded upon completion of at least 12 years of schooling)
Academic Qualifications: a school leaving certificate that allows you to pursue higher education in Germany (e.g. Abitur, Fachhochschulreife, Matura or International Baccalaureate), or International school leaving certificates, or BTEC/National Diploma, or Advanced Vocational Certificate of Education.
If you do not meet the above academic requirements, applicants with professional qualifications and/or 4 or more years of full-time work experience will be considered on an individual basis.
English language requirements:
Official English Tests
IELTS – minimum OS 6.0 (with min 5.5 in each component);
Password test – minimum OS 6.0 (with min 5.5 in each component);
PTE (Academic) – minimum OS of 56 ( with min 51 in each component);
TOEFL IBT OS 80 (Listening 17, Reading 18, Speaking 20, Writing 17);
Cambridge English Advanced (CAE) or Cambridge English Proficiency OS 69 (min 162 in each component)
LanguageCert International ESOL SELT OS B2 Communicator High Pass (min 33 in each component)
Duolingo test with an overall score of 105
The English Language test can be waived and a Medium of Instruction Letter can be submitted if:
applicants who have achieved ECCTIS UK recognised High-School Certificate within the last 2 years where the medium of instruction was entirely in English (teaching and assessment). Medium of instruction letter can also be accepted if the applicant have graduated within the last 5 years but must be supported by a Duolingo test
you are a Canadian national who has completed studies at an English-speaking School/College/University
West African Certificates (WAEC AND NECO only) as a stand-alone with a minimum of C6 in English and issued within the last 5 years. Kenya Certificate of Secondary Education (KCSE) is also accepted with an overall grade C or above. For Tanzania and Cameroon, we request an IELTS (or equivalent certificate).
WAEC/NECO must be enhanced by a successful (50%+) Internal English Assessment if issued more than 5 years ago.
Cambridge IGCSE, Cambridge AICE certificates
International Baccalaureate Diploma if: English Syllabus A: Standard or Higher Grade 4, or above and English Syllabus B: Standard Grade 5 or Higher Grade 4, or above
Nationals of a majority English speaking country who have taken their academic qualifications in that country, do not need to sit an English test ( Antigua and Barbuda, Australia, The Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Ireland, Jamaica, Malta, New Zealand, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, UK and USA
*Above High School Certificate can be Undergraduate Certificate, Undergraduate Diploma, HNC, HND, CertHE, DipHE, etc.

The rise of social media and digital marketing strategies have allowed many businesses to excel in building an online presence. Learn how to utilise these techniques to develop a brand and drive organic traffic to your company website with the BSc (Hons) Digital Marketing and Social Media, delivered in partnership with University for the Creative Arts (UCA).
You’ll have the option to choose between a three or four-year programme. The four-year international route programme includes a foundation year which will introduce you to the fundamentals of creative business and management whilst preparing you to use the English language in academic work.

Berlin School of Business and Innovation is in partnership with the University for the Creative Arts (UCA). As a result of this partnership, BSBI is able to offer the BSc (Hons) in Digital Marketing and Social Media programme. UCA is an acclaimed creative institution in the UK that ranks highly in all three of the major UK league tables. The university has also been ranked 13th out of all UK universities in the Guardian League Table 2020; and ranked no.7 in the 2021 Guardian League Tables for Business, Management & Marketing.

The modules of this programme are offered and delivered 100% on campus. Students will also have additional access to course and reading materials via the University for the Creative Arts platform.

The learning and teaching will consist of a variety of elements such as lectures, tutorials, workshops, animated/non-animated video, practical work, seminars and trips. The assessment strategy will include individual/group reports and/or presentations, case studies, essays, portfolio development, reflective journals and experiential work based activities.
You will study up to four days per week, in smaller class sizes and more frequent sessions. Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.

Careers within the creative industries require graduates who can respond effectively to the dynamic challenges by devising and implementing new marketing strategies.
The BSc (Hons) Digital Marketing and Social Media programme equips students with skills in marketing and communications, digital marketing analytics, marketing and media planning, social media development as well as knowledge in business analysis necessary for a successful career in the global creative industries.
You will earn a bachelor’s degree with 120 UK credits per year (equivalent to 60 ECTS per year). This helps student mobility in the EU when it comes to transferring credits from one higher education institution to another.

BSBI prides itself on nurturing the talents of future leaders by encompassing the values of enterprise, leadership and success. We encourage diligent and ambitious students who have aspirations of working in digital marketing and social media to apply to the programme.

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Digital Marketing and Social Media

Overview

Programme structure

Career opportunities

Digital Marketing and Social Media

Overview

Programme structure

Career opportunities

United States Does this correspond to your citizenship?

United States
Does this correspond to your citizenship?