BACHELOR OF ARTS IN BUSINESS COMMUNICATION
| Study location | Canada, Vancouver |
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| Type | Bachelor, full-time |
| Nominal duration | 4 years |
| Study language | English |
| Tuition fee | CA$84,760 per programme |
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| Entry qualification | High school / secondary education (or higher) Canadian High School (Grade 12) diploma or equivalent with an overall average of C or better (2.0 on a 4.33 scale) Twenty-one (21) years of age or older and out of high school for at least two years, and |
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| Language requirements | English Academic IELTS – 6.5 or better with a minimum of 6.0 in the writing band, or equivalent (for students whose first language is not English). |
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Overview
The Bachelor of Arts in Business Communication (BABC) is an interdisciplinary program that will develop your knowledge of media, cultural studies and business alongside theoretical and practical skills. The communication methods learnt and media training students get throughout this course are relevant to careers in professional writing, journalism, public relations, communications, and advertising.
Programme structure
The Bachelor of Arts in Business Communication (BABC) offers a scaffolded sequence of courses in business and communications. At the same time, it integrates courses in media studies to create an interdisciplinary degree that provides a sound background for work in media and communications organizations and other communications-related business careers. Team activities are an intrinsic part of many courses given that building team skills are essential for real world success. Courses are provided in both the online and face-to-face learning environments.
Preparatory
Tier 1 University Foundation
Tier 2 Disciplinary Foundation
Tier 3 Disciplinary Applications
Tier 4 Integrative Applications
Career opportunities
Graduates of the BABC program will be able to:
Use communication theories to assess basic issues in cultural contexts
Critique communication media influence on audience perceptions of issues, events, products and services.
Evaluate the effectiveness and integration of all types of media and communications.
Demonstrate communication-oriented research and information seeking strategies.
Create ethically and legally sound content for a variety of forms of media and markets.
Integrate media and content to communicate persuasively to specific audiences.
Apply communication methods to business problems and contexts.
Demonstrate critical thinking and reflection skills in course deliverables.
Work productively in a collaborative environment.