|Nominal duration||2 years (120 ECTS)|
|Awards||M.A. (Master's degree in Marketing)|
|Tuition fee||€3,400.00 per year|
|Application fee||€100.00 one-time|
High school / secondary education (or higher)
The overall objective of the Marketing Analytics study programme is to develop high level professionals who are able to define information needs, creatively analyze marketing information and develop adequate analysis-based solutions.
Specialists of business and marketing data analysis are of very high demand in leading companies of many sectors. However, extreme need for such professionals is being expressed by large retailing chains, marketing research and consulting firms and large manufacturers of consumer products. A graduate of this programme would typically work in the analytical departments. However, some companies prefer putting marketing analysis specialists into their Marketing, Strategic, Information Handling and other departments.