Плата за обучение 3 660 € за год
Плата за рассмотрение заявления 100 € один раз
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Обзор

The importance of marketing cannot be overestimated in current and future business, since it has a strategic role that drives business growth based on a deep knowledge of the customer. The global marketing programme is designed for students who want to learn essential and digital marketing elements, understand consumers’ behaviour and learn to analyse and manage marketing resources in a global business environment. Students will know how to use various contemporary marketing and communication tools and learn to assess consumers’ needs by analysing international businesses’ examples.

Структура программы

1 semester

Compulsory courses
Business Development and Management
Economic Theory
Fundamentals of Marketing
Management
Business Law
Corporate Social Responsibility and Ethics

2 semester

Compulsory courses
Global Business
Consumer Behaviour
Business Statistics
Information Technologiy
Fundamentals of Accounting
Elective courses
General Course of the University Education

3 semester

Compulsory courses
International Marketing
Fundamentals of Intercultural Management
Service Marketing
Retail Management and Marketing
Elective courses (5 ECTS)
Project Management
Business Strategies
General Course of the University Education

4 semester

Compulsory courses
E-Business
Product and Brand Management
Pricing and Sales Promotions
Personnel Management
Elective courses (5 ECTS)
Fundamentals of Finance
Organizational Behaviour
General Course of the University Education

5 semester

Compulsory courses
Fundamentals of Marketing Research
Marketing Communication
Business-to-Business Marketing and Personal
Sales
Business Logistics
Elective courses (10 ECTS)
Company Performance Assessment
Tax System
Quality Management
Innovation Management

6 semester

Compulsory courses
Marketing Management
Marketing Analytics
Digital Marketing
Course Paper
Elective courses (10 ECTS)
Corporate Communication
Advertising and Content Development
Intercultural Negotiation
Cross Cultural Communication

7 semester

Compulsory courses
Professional Internship
Bachelor’s Thesis

Карьерные возможности

A graduate can be employed as:

Sales Manager;
Marketing Expert;
Business Manager;
Business Developer.

Подать заявление! Весенний семестр 2024
Период подачи заявлений истек
Начало обучения
4 февр. 2024 г.
Подать заявление! Осенний семестр 2024
Предварительный срок
1 июл. 2024 г., 23:59:59
Восточная Европа

Please ask your manager in Baltic Center about correct deadline for your country

Срок подачи заявлений
1 июл. 2024 г., 23:59:59
Восточная Европа

Autumn Intake

Начало обучения
16 сент. 2024 г.

Сроки подачи заявлений применяются к гражданам: Соединенные Штаты

Подать заявление! Весенний семестр 2024
Период подачи заявлений истек
Начало обучения
4 февр. 2024 г.
Подать заявление! Осенний семестр 2024
Предварительный срок
1 июл. 2024 г., 23:59:59
Восточная Европа

Please ask your manager in Baltic Center about correct deadline for your country

Срок подачи заявлений
1 июл. 2024 г., 23:59:59
Восточная Европа

Autumn Intake

Начало обучения
16 сент. 2024 г.

Сроки подачи заявлений применяются к гражданам: Соединенные Штаты

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