Плата за обучение 14 990 € за программу
Взнос за экзамен 200 € один раз
Дополнительная информация

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Обзор

With digitization, the demands on marketing and its use of different media have also changed fundamentally. No company, no brand can do without a multimedia marketing and sales strategy and dynamic, digital communication. The bachelor’s degree in Marketing & Digital Media provides you with basic business knowledge and application-oriented knowledge in marketing and qualifies you as an expert in the field of digital media.
During your studies you will learn how to create marketing concepts as well as market and target group analyzes and how to carry out targeted online campaigns. You will receive practical knowledge of how to achieve your goals with the right measures and a consistent success control, for example in social media marketing. You will also deal with topics such as web design, e-commerce and web analytics and can thus control customer behavior in an online shop or on a website. You will implement your marketing knowledge in a planning-related manner: you will analyse, design and budget a marketing project for a fictitious pitch.

As a graduate of the Marketing & Digital Media bachelor’s degree, you can work in a company, e.g. B. act as online marketing, social media or content manager and support the multimedia marketing of companies and brands as a digital navigator.

Подать заявление! Осенний семестр 2024
Период подачи заявлений истек
Начало обучения
16 сент. 2024 г.
Подать заявление! Весенний семестр 2024
Период подачи заявлений истек
Начало обучения
4 февр. 2024 г.
Подать заявление! Осенний семестр 2024
Период подачи заявлений истек
Начало обучения
16 сент. 2024 г.
Подать заявление! Весенний семестр 2024
Период подачи заявлений истек
Начало обучения
4 февр. 2024 г.
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