M.S.Public Relations and Digital Communication
| Место обучения | Латвия, Рига |
|---|---|
| Тип | Магистр, полная академическая нагрузка |
| Номинальная продолжительность | 2 года/лет (120 ECTS) |
| Присваиваемая квалификация | M.S. (Public Relations and Digital Communication) |
| Плата за обучение | 4 700 € за год |
|---|---|
| Плата за рассмотрение заявления | 200 € один раз |
| Регистрационный взнос | Уточняется You need to choose an individual service package. Please contact the center curator or your agent and consult. You become a part of student union and ambassador program automatically after you will get Base or Standard or VIP status. *Do not forget to ask discount |
| Полученное образование | Диплом о получении высшего образования первой ступени (или выше) Документы об образовании принимаются на следующих языках: английский. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. Поступив в университет, вам необходимо предоставить оригиналы документов об образовании. |
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| Языковые требования | английский One of next variants, if you have no any of this certificates you can pass University or Baltic Center Exams: IELTS score 6.0+, TOEFL 78 + or equivalent. |
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| Другие требования | Необходимо предоставить не менее 2 рекомендации(й). К вашему заявлению необходимо приложить мотивационное письмо. 1. Entrance examination in English language (only for those who applied to study in English);
2. RISEBA Admissions Test. |
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Обзор
The Professional Master’s study programme “Public Relations and Digital Communication” is designed to promote the development of students’ creative potential, analytical abilities and digital skills, to ensure the practical application of theoretical knowledge and to prepare competent and competitive specialists according to the standard of the profession of strategic communication manager for work in companies, public administration and municipalities, non-governmental organisations both in Latvia and abroad.
The study programme develops competences of a strategic communication manager such as:
Innovatively plan, develop and manage public relations and communication strategies in line with organisational objectives;
conduct research, analyse, evaluate and improve public relations and communication activities;
manage the use of multimedia and modern technologies in communication;
anticipate crises and risks, manage a crisis communication team;
advise the organisation’s management on strategic communication issues;
initiate, plan and manage the work of the public relations unit, in coordination with the Head of the organisation and in liaison with the heads of other units in the organisation.
Структура программы
1ST YEAR, AUTUMN
Intercultural Communication and Negotiations
International Marketing Communications
Corporate Communication and Public Relations
Organizational Management and Strategy
Organizational Management and Strategy
Legal Aspects of Public Relations
Management Psychology
Public Relations Strategies in Public and Private Sectors
Digital Transformation and Social Media
Brand Communication
Crisis and Reputation Management
1ST YEAR, SPRING
Communication Research Methodology
Internship
Project Management
International Business Environment and Sustainability
Design Thinking in Public Relations
Strategy for Innovation and Digital Media Communication
Free choice study course
2ND YEAR
Internship II (only for the 120 ECTS group)
Master’s thesis
Карьерные возможности
Distance learning takes the form of evening lectures, practical and interactive sessions. Classes are taught by academics and industry professionals.
Today’s changing public relations environment and the rapid growth in the use of digital technologies reinforce the importance of digital skills among professionals in the field, so the emphasis is on the latest developments in the theory and practice of the field, digital communication and digital transformation, as well as on courses that develop students’ creativity, promote a modern worldview and allow them to understand the variety of ways and methods of implementing public relations and communication.
As communication is international in small countries such as Latvia, the study programme takes full advantage of RISEBA’s international experience and attracts guest lecturers from abroad – the UK, the USA, Italy, Bosnia and Herzegovina and other countries.