Studienort	Litauen, Vilnius
Art	Bachelor, Vollzeit
Nominale Dauer	3,5 years (210 ECTS)
Studiensprache	Englisch
Auszeichnungen	B.Sc. (Bachelor in Business Management)
Kurscode	6121LX072

Studiengebühren	3.660 € pro Jahr
Bewerbungsgebühr	100 € einmalig
Anmeldegebühr	Zu bestätigen You need to choose an individual service package. Please contact the center curator or your agent and consult. You can also familiarize yourself with packages baltic.study/en/packages You become a part of student union and ambassador program automatically after you will get Base or Standard or VIP status. *Do not forget to ask discount

Einstiegsqualifikation

Gymnasium / Sekundarstufe (oder höher) N. B. for non-EU/EFTA applicants: The gap since your completed secondary degree should not exceed five years. Die Zulassungsunterlagen werden in folgenden Sprachen akzeptiert: Englisch / Litauisch. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university. Applicants must upload education documents in original language, as well as translations into English. Diplomas and transcripts issued outside EU must be legalized with a legalization stamp or Apostille. Sie müssen die Originalnachweise über die Eingangsqualifikation mitnehmen, wenn Sie schließlich zur Universität gehen.

Gebietsanforderungen	Bewerbungen aus den folgenden Gebieten werden NICHT akzeptiert (basierend auf der Staatsbürgerschaft): Bangladesch, Irak, Jemen, Pakistan.

Sprachanforderungen	Englisch Akzeptierter Nachweis der Sprachkenntnisse: FCE or CAE, IELTS 5.5+ or TOEFL 69+ TOEFL IBT – at least score 72; IELTS – at least score 5.5; PTE General – at least level B2; FCE – at least level B; CPE – satisfactory pass; CAE – satisfactory pass.

Sonstige Voraussetzungen	Mindestens 1 Referenz/en muss/müssen angegeben werden. Ein Motivationsschreiben muss Ihrer Bewerbung hinzugefügt werden. interview

Übersicht

The importance of marketing cannot be overestimated in current and future business, since it has a strategic role that drives business growth based on a deep knowledge of the customer. The global marketing programme is designed for students who want to learn essential and digital marketing elements, understand consumers’ behaviour and learn to analyse and manage marketing resources in a global business environment. Students will know how to use various contemporary marketing and communication tools and learn to assess consumers’ needs by analysing international businesses’ examples.

Programmstruktur

1 semester

Compulsory courses
Business Development and Management
Economic Theory
Fundamentals of Marketing
Management
Business Law
Corporate Social Responsibility and Ethics

2 semester

Compulsory courses
Global Business
Consumer Behaviour
Business Statistics
Information Technologiy
Fundamentals of Accounting
Elective courses
General Course of the University Education

3 semester

Compulsory courses
International Marketing
Fundamentals of Intercultural Management
Service Marketing
Retail Management and Marketing
Elective courses (5 ECTS)
Project Management
Business Strategies
General Course of the University Education

4 semester

Compulsory courses
E-Business
Product and Brand Management
Pricing and Sales Promotions
Personnel Management
Elective courses (5 ECTS)
Fundamentals of Finance
Organizational Behaviour
General Course of the University Education

5 semester

Compulsory courses
Fundamentals of Marketing Research
Marketing Communication
Business-to-Business Marketing and Personal
Sales
Business Logistics
Elective courses (10 ECTS)
Company Performance Assessment
Tax System
Quality Management
Innovation Management

6 semester

Compulsory courses
Marketing Management
Marketing Analytics
Digital Marketing
Course Paper
Elective courses (10 ECTS)
Corporate Communication
Advertising and Content Development
Intercultural Negotiation
Cross Cultural Communication

7 semester

Compulsory courses
Professional Internship
Bachelor’s Thesis

Karrieremöglichkeiten

A graduate can be employed as:

Sales Manager;
Marketing Expert;
Business Manager;
Business Developer.